Plan of Study – Sport Media and Communication

Note: A Semester Hour (s.h.) is a unit of academic credit representing an hour of class (such as lecture class) or three hours of laboratory work each week for an academic semester. Most courses are two, three or four semester hours.

Sport Media and Communication: Minor

Minor Courses (Minimum of 21 semester hours required.)

BCA 2610 Television Production I (BCA*/COM/JRN) (3 s.h.)

Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year.

GDA 1730 Digital Layout (3 s.h.)

An introduction to and use of Adobe InDesign for creating clear, creative layouts of visual communications. Students master key program functions, including tools and palettes, in creating digital layouts using Adobe InDesign.

JRN 2050 Public Relations Writing (3 s.h.)

Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement.

SM 2100 Media Relations in Sport (JRN/SM*) (3 s.h.)

The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries.

SM 3910 Internship (1 s.h. (Not To Exceed 4 s.h.))

Minor electives (Minimum of 6 semester hours required. Choose two from: GDA 1720, BCA 2810, JRN 4010 and SM 1100.)

BCA 2810 Field Production and Editing I (BCA*/JRN) (3 s.h.)

Introduction to basic concepts and practices of single camera field production, including directing theory, camera technique, sound, lighting, and editing. Preferred prerequisite or corequisite: BCA 2610.

GDA 1720 Digital Imaging (3 s.h.)

An introduction to the uses of Adobe Illustrator. Students master key Adobe Illustrator program functions, including tools and palettes, in creating digital images. In this course students create projects that demonstrate a clear understanding of these digital visual communication tools.

JRN 4010 Mass Communication (BCA/COM/JRN*) (3 s.h.)

Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers.

SM 1100 Introduction to Sport Management (BUS/SM*) (3 s.h.)

Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field.