Plan of Study – Sport Management

Interactive course that develops the necessary skills that students need to achieve their career goals. Students will develop a networking strategy, interviewing skills, and resume and cover letter writing. Students will evaluate and negotiate a job offer, along with developing job search techniques, and how to ask for references and recommendations.

Internships are experiential learning activities designed to provide students with opportunities to make connections between the theory and practice of academic study and the practical application of that study in a professional work environment. The internship provides an opportunity to build professional networks and to explore career interests. Students must complete a minimum of 180 hours of professional work related to their major or concentration. Prerequisites: Student must complete nine semester hours within their major or concentration and BUS 2020.

Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field.

Examination of various career paths in the sport industry and development of professional skills in order to be a competitive candidate for a career in sport. This course involves research into various career paths in the industry, an examination of interview techniques, networking with current industry professionals, and learning how to effectively navigate the sport industry. Prerequisite: SM 1100.

The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries.

Analysis of critical issues and controversies in sport including the influences that social attitudes, media, politics, and the economy have on various sports institutions from childhood play to professional athletes. Includes perspectives on religion, deviance, violence, race, gender, and social class in sport.

The processes for managing sport and event enterprises. Specific attention given to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: SM 1100.

An in-depth analysis of the various techniques and strategies of marketing in the sport environment. Basic marketing concepts examined, with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, and public relations. Prerequisite: SM 1100.

An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3330.

An analysis of financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport environments. Topics include revenues and expenses of professional, intercollegiate, and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport; and public and private funding for non-profit sport programs. Prerequisites: SM 1100 and ACC 2000.

Socially constructed categories of class, race, and gender, and their influence on perceptions of the body. The impact these categories have on institutionalization, practice, and representation of sport and leisure is discussed, with an emphasis on promoting unbiased and non-prejudicial sport and leisure environments. Prerequisites: SM 1100 and SM 2300.

Introduces students to ticket operations by studying customer service, problem-solving, ticket technology, will-call, seat improvements and relocations, ticket transfers, and the processes of ticket and group sales. Prerequisites: SM 1100, SM 2100, SM 2300

This capstone seminar focuses on preparing students for careers in sport management. Students synthesize their program coursework and field experiences, conduct self-assessments, and reflect critically on the field of sport management and their career potential within it. Prerequisites: Senior standing and at least 24 credits in Sport Management; pre- or corequisite: SM 4930.

The application of theory and principles of athletic training. Topics include prevention, assessment, and intervention of emergency, acute, and chronic medical conditions of athletes involving impairment, limitations, and disabilities. Injury treatment and rehabilitation, pharmacology, and general medical considerations will also be addressed.

The cognitive and practical skills required for basic first aid, artificial respiration, and CPR; including accident and safety awareness and understanding the liability aspects of administering these skills. Extensive “hands-on” laboratory skills are emphasized to prepare for CPR (adult, infant, and child) and First Aid certification through the American Red Cross.

Principles of growth, maturation, and learning relating to child development. Interaction of hereditary and environmental factors influencing the social, cognitive, and personality development of the child. Theories and research relative to the psychology of the child from the prenatal period through late childhood. Prerequisite: PSY 1010.

Nature of pre-adolescent and adolescent behavior and its underlying dynamics; systematic study of modern concepts for understanding and dealing with the adolescent and pre-adolescent in our society. Emphasis on normal behavior development as it relates to the physical, emotional, social, and intellectual growth of adolescents. Prerequisite: PSY 1010.

Examination of conceptual frameworks and topics related to the coaching of child and youth athletes including sociology, psychology, motor skill learning and acquisition, and administration. Analysis of the social context, responsibilities, and risks associated with the role of a professional coach and the coaching profession.

Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year.

An introduction to and use of Adobe InDesign for creating clear, creative layouts of visual communications. Students master key program functions, including tools and palettes, in creating digital layouts using Adobe InDesign.

Study of social media networks and other media as they pertain to promotion, digital and mobile marketing, and the organization’s integrated marketing communications strategy. Topics include: the characteristics of social, broadcast, electronic and outside media; viral marketing; digital marketing; mobile marketing; message creation for various media; evaluating message and media effectiveness; and the creation of an integrated marketing communications campaign. Prerequisite: MKT 2440.

Explores the foundations of data analytics and the major concepts of descriptive, predictive, and prescriptive analytics in business organizations. Introduces and compares various types of data analytics models and methods, and explores the impact of data analytics on the creation of new initiatives, complex problem solving, and improving an organization’s competitive advantage. Students have some hands-on experience in the use of a data analytics tool and its application to business problem solving. Prerequisite: MTH 2350.

Analysis of critical issues and controversies in sport including the influences that social attitudes, media, politics, and the economy have on various sports institutions from childhood play to professional athletes. Includes perspectives on religion, deviance, violence, race, gender, and social class in sport.

A conceptual course focused on the social and ethical issues facing business. Approaches to processes that foster ethical decision-making in today's complex global business environment are examined. A variety of means, including case studies, are used to examine such topics as corporate social responsibility, global citizenship, ethical corporate culture, working conditions, environmental impact issues, and codes of conduct. Prerequisites: MKT 2440, MGT 2360; junior standing.

A study of the entrepreneur and the entrepreneurial spirit in business and the financial, organizational, and personal influences which combine to create a flow of new ideas, new markets, new products, and new technology. Applications of business research techniques for assisting local business owners and operators in analyzing their operations and practices. Prerequisites: ACC 2010, MGT 2360, and MKT 2440.

Study of professional selling theory and technique and the role and functions of sales managers in managing a sales force. Emphasis is placed on applying these selling techniques in role playing situations. Other topics include customer relationship management, ethical issues of selling, sales analytics and the sales management functions of recruiting, selecting, training, motivating, leading, and evaluating the sales force. Prerequisite: MKT 2440.

Fundamentals of operations and supply chain management. Introduces students to the major concepts, tools, and processes of operations and supply chain management and their impact on financial performance. Students learn how to create value in organizations through efficient local and global operations and supply chain management. Prerequisites: MGT 2360 and MTH 2350.

Games sit at the intersection of technology, art, and culture, so success within the game industry requires the students to understand all three. This course explores why we love games, what role they play in society, and the industry that produces them. Students will also learn the basics of game development.

This course will introduce the students to the history of competitive gaming and will explore its environment. The students will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. The students will get firsthand experience of analyzing space. Prerequisite: SM 1200.

This course will prepare students how to turn a gaming convention into a big win. By the end of this course, the students will understand how to handle planning, marketing and logistics for a corporate presence at a major convention.Prerequisite: SM 1210.

The role of a publisher in the game industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach the students how publishers promote games and bring them to the market. By the end of this class, the students will be able to plan a game’s launch and promotion. Prerequisite: SM 1210.

Analysis of the American state and federal court systems; history, traditions, and philosophy underlying the American system of justice; legal systems and law; court structures and roles: judges, prosecutors, attorneys, litigants; and the adjudication process: arrest to arraignment, trials, juries, and sentencing.

Introduction to constitutional law, political theory. Historical examination of the major Supreme Court decisions which have contributed to contemporary judicial interpretations of the Constitution.

An introduction to the law library and the use of legal references; the techniques of legal research as used in writing letters, instruments, pleadings, briefs, and memoranda. Emphasis on State law. Prerequisite: WRT 1020.

This core curriculum law course examines the social, political, and historical contexts of law as a social institution. Students will examine historical, political, and societal perspectives on why law is made, how it is made in legislatures and the courts, and how it shapes what individuals do on an everyday basis. Students focus on legal institutions and resolution processes including historical and recent case law, institutional political science, resultant social policy, and its impact on society through mixed media and an examination of case studies. This is not a legal specialty course and permission to use it for major credit must be obtained from the Program Director prior to enrolling in the course.

Topics include data collection and graphic presentation; measures of central tendency; measures of dispersion; normal and binomial distributions; regression and correlation; sampling methods; design of experiments; probability and simulation; sampling distributions; statistical inference including confidence intervals and hypothesis testing for one-sample and two-sample problems; chi-square distribution and test of significance; ANOVA. Prerequisite: MTH 1040 or placement based on the mathematics sub-score of the SAT/ACT standardized test or departmental placement exam.

Survey for students in non-business majors and non-business minors. Introduction to both financial and managerial accounting concepts and topics: reading and interpreting a complete set of financial statements for an organization, the conceptual foundation and terminology of financial accounting, understanding the nature and role of an internal control system, and analyzing financial and non-financial data to assist managers in making operating decisions.

Study of the law and the legal process as it relates to business and society. Emphasis on the law of contracts, sales under the UCC, negotiable instruments, secured transactions, and agency. Basic concepts of the law of crimes and torts, including product liability, are covered. Prerequisite: MKT 2440 and MGT 2360.

An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice.

The value of information technology to business and the contribution technology can make to the strategic goals of an organization. Technical foundation concepts such as networks, hardware, and software. Case studies are used to illustrate concepts. Hands-on exercises using industry-standard software are included.

Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally.

A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: WRT 1020.