Plan of Study – Marketing

Note: A Semester Hour (s.h.) is a unit of academic credit representing an hour of class (such as lecture class) or three hours of laboratory work each week for an academic semester. Most courses are two, three or four semester hours.

Marketing: Minor

Minor Courses (Minimum of 21 semester hours required.)

MGT 2360 Principles of Management (3 s.h.)

An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice.

MKT 2440 Principles of Marketing (3 s.h.)

Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally.

MKT 3310 Social Media Marketing (3 s.h.)

Study of social media networks and other media as they pertain to promotion, digital and mobile marketing, and the organization’s integrated marketing communications strategy. Topics include: the characteristics of social, broadcast, electronic and outside media; viral marketing; digital marketing; mobile marketing; message creation for various media; evaluating message and media effectiveness; and the creation of an integrated marketing communications campaign. Prerequisite: MKT 2440.

MKT 3550 Consumer Behavior (MKT*/MRM/NFS) (3 s.h.)

The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440.

MKT 3880 Professional Selling and Sales Management (3 s.h.)

Study of professional selling theory and technique and the role and functions of sales managers in managing a sales force. Emphasis is placed on applying these selling techniques in role playing situations. Other topics include customer relationship management, ethical issues of selling, sales analytics and the sales management functions of recruiting, selecting, training, motivating, leading, and evaluating the sales force. Prerequisite: MKT 2440.

MKT 4500 Global Brand Management (3 s.h.)

Provides insight into strategic brand management as related to consumer products and services. An understanding of the key issues in building and maintaining brands is explored. Participation in a project involving brand positioning, strategic brand management, brand loyalty, and branding strategies.

MKT 4560 Marketing Management (3 s.h.)

Strategic and decision-making aspects of marketing functions globally. The analysis, coordination, and execution of marketing programs is explored. Development of a marketing plan and analysis of pricing, placing, promoting and physical distribution of products and services to target markets. Prerequisite: senior status.