Plan of Study – Entrepreneurship

Note: A Semester Hour (s.h.) is a unit of academic credit representing an hour of class (such as lecture class) or three hours of laboratory work each week for an academic semester. Most courses are two, three or four semester hours.

Entrepreneurship: Cert Comp

Entrepreneurship: Certificate of Completion

Required Courses

ACC 2000/2010 Option (Choose either ACC 2000 or ACC 2010)

ACC 2000 Survey of Accounting (3 s.h.)

Survey for students in non-business majors and non-business minors. Introduction to both financial and managerial accounting concepts and topics: reading and interpreting a complete set of financial statements for an organization, the conceptual foundation and terminology of financial accounting, understanding the nature and role of an internal control system, and analyzing financial and non-financial data to assist managers in making operating decisions.

ACC 2010 Principles of Accounting I (3 s.h.)

An introduction to the theory and concepts of financial accounting, including generally accepted accounting principles and issues as to classification, recognition, realization, measurement, and reporting. Emphasis on the accounting process, including preparation of basic financial statements and the accounting for and analysis of transactions affecting assets, selected liabilities, and equity. Prerequisite: MTH 1050 or equivalent.

MGT 3690 Entrepreneurship (3 s.h.)

A study of the entrepreneur and the entrepreneurial spirit in business and the financial, organizational, and personal influences which combine to create a flow of new ideas, new markets, new products, and new technology. Applications of business research techniques for assisting local business owners and operators in analyzing their operations and practices. Prerequisites: ACC 2010, MGT 2360, and MKT 2440.

MKT 3310 Social Media Marketing (3 s.h.)

Study of social media networks and other media as they pertain to promotion, digital and mobile marketing, and the organization’s integrated marketing communications strategy. Topics include: the characteristics of social, broadcast, electronic and outside media; viral marketing; digital marketing; mobile marketing; message creation for various media; evaluating message and media effectiveness; and the creation of an integrated marketing communications campaign. Prerequisite: MKT 2440.

MKT 3880 Professional Selling and Sales Management (3 s.h.)

Study of professional selling theory and technique and the role and functions of sales managers in managing a sales force. Emphasis is placed on applying these selling techniques in role playing situations. Other topics include customer relationship management, ethical issues of selling, sales analytics and the sales management functions of recruiting, selecting, training, motivating, leading, and evaluating the sales force. Prerequisite: MKT 2440.

SCM 2650 Operations and Supply Chain Management (3 s.h.)

Fundamentals of operations and supply chain management. Introduces students to the major concepts, tools, and processes of operations and supply chain management and their impact on financial performance. Students learn how to create value in organizations through efficient local and global operations and supply chain management. Prerequisites: MGT 2360 and MTH 2350.

Required Support Courses

Required Courses

MGT 2360 Principles of Management (3 s.h.)

An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice.

MKT 2440 Principles of Marketing (3 s.h.)

Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally.