Plan of Study – Digital Media

Note: A Semester Hour (s.h.) is a unit of academic credit representing an hour of class (such as lecture class) or three hours of laboratory work each week for an academic semester. Most courses are two, three or four semester hours.

Digital Media: Cert Comp

Digital Media: Certificate of Completion

Certificate Courses (Minimum of 12 semester hours required.)

BCA 2610 Television Production I (BCA*/COM/JRN) (3 s.h.)

Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year.

GDA 1730 Digital Layout (3 s.h.)

An introduction to and use of Adobe InDesign for creating clear, creative layouts of visual communications. Students master key program functions, including tools and palettes, in creating digital layouts using Adobe InDesign.

MKT 3310 Social Media Marketing (3 s.h.)

Study of social media networks and other media as they pertain to promotion, digital and mobile marketing, and the organization’s integrated marketing communications strategy. Topics include: the characteristics of social, broadcast, electronic and outside media; viral marketing; digital marketing; mobile marketing; message creation for various media; evaluating message and media effectiveness; and the creation of an integrated marketing communications campaign. Prerequisite: MKT 2440.

QS 2500 Principles of Data Analytics (3 s.h.)

Explores the foundations of data analytics and the major concepts of descriptive, predictive, and prescriptive analytics in business organizations. Introduces and compares various types of data analytics models and methods, and explores the impact of data analytics on the creation of new initiatives, complex problem solving, and improving an organization’s competitive advantage. Students have some hands-on experience in the use of a data analytics tool and its application to business problem solving. Prerequisite: MTH 2350.