Plan of Study – Business Administration

An introduction to the theory and concepts of financial accounting, including generally accepted accounting principles and issues as to classification, recognition, realization, measurement, and reporting. Emphasis on the accounting process, including preparation of basic financial statements and the accounting for and analysis of transactions affecting assets, selected liabilities, and equity. Prerequisite: MTH 1050 or equivalent.

Theories of production and cost, demand, supply, competition, consumer behavior, and distribution of income. Prerequisite: MTH 1050.

An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice.

The value of information technology to business and the contribution technology can make to the strategic goals of an organization. Technical foundation concepts such as networks, hardware, and software. Case studies are used to illustrate concepts. Hands-on exercises using industry-standard software are included.

Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally.

An expanded study of accounting with emphasis on parterniships and corporate accounting. Topics include capital acquisitions, equity accounting, analysis and interpretation of financial statements, and cash flow analysis. Prerequisites: ACC 211

The in-depth study of financial accounting with emphasis on the asset side of the balance sheet. Current changes and status of financial statement content and presentations are discussed. Topics include the income statement and balance sheet, present value concepts, fixed assets, investments, long-term liabilities, and disclosure requirements to the financial statements. Prerequisite: ACC 212

Continued in-depth study of financial accounting with emphasis on the equity attributes of the balance sheet. Topics include equities, stock transactions, earnings per share, leases, pensions, and the statement of cash flows. Prerequisite: ACC 311

A study of fundamental principles of accounting and information systems data. Analysis related primarily to corporations and to cost accounting and management accounting topics encountered by accounting and computer personnel: design and control of systems for the origination, development, and use of accounting information systems, including an analysis of computer usage for accounting applications. Emphasis on the interrelationships among the components of an accounting system and the use of the personal computer in the maintenance and reporting of accounting information. Prerequisites: CIS 2380 and ACC 2010.

Involves a study of fundamental principles of accounting and information systems data and analysis as they relate to business enterprises and processes. Design and control of systems for the origination, development, and use of accounting information systems are studied. Emphasis is placed on the inter-relationship among the components of accounting systems; the use of technology in the design, maintenance, and reporting of accounting information; and the importance of internal controls to mitigate risk.

A study of the principles of taxation emphasizing the individual as a taxable entity. Included is a study of tax law as it pertains to inclusions in gross income, exclusions from gross income, and deductions available to the taxpayer. Prerequisites: ACC 2020 and BL 3330 or instructor’s consent. Must be taken at Madonna University.

This course examines the United States tax laws and introduces the fundamental taxation concepts including the definition of income, computation of tax liability, exclusions from income, basis, deductions available, and the assignment of income. Emphasis is placed on the taxation of individuals and various business entities.

Continued study of principles of taxation; emphasis on business entities, estates, and trusts. Prerequisite: ACC 3580.

Advanced accounting theory and current Generally Accepted Accounting Principles (GAAP) to business combinations and consolidated financial statements, partnership accounting, foreign currency transactions and translation, bankruptcy, and derivative transactions, including options and swaps. Prerequisites: ACC 3030 and ACC 3040.

An analysis of accounting and reporting issues that are unique to governmental and nonprofit entities. These include fund accounting, budgetary accounts, and procedures, accountability to donors, and auditing and taxation issues for all levels of governmental entities including local, state, and federal. Nonprofit entities include civic, charitable, educational, and healthcare organizations. Prerequisites: ACC 3030, ACC 3040 and ACC 4050.

Analysis of the audit process, the audit examination, and procedures for completing the audit test. Emphasis on generally accepted auditing standards and professional ethics. Prerequisite: ACC 3040.

Study of various costing methodologies and their interrelationship to managerial issues for planning, managing, controlling, and evaluating business operations. Topics include standard costing and variance analysis, sales variances, process costing issues, allocation methods for service departments and joint/by-product costs, determination of cost functions, pricing, interrelationship with operations research, and strategic control systems. Prerequisites: FIN 3150 and QS 2500. Must be taken at Madonna.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

The objectives and procedures associated with forensic accounting and fraud audits. Topics include audit procedures and responsibilities associated with fraud, criminal law issues and procedures, internal control and information systems design, the Sarbanes-Oxley Act, and issues associated with identity theft. Prerequisites: ACC 2010 and ACC 3410.

Advanced understanding of the concepts, principles, rules of tax law and tax accounting applicable to individuals and various entities. Students identify and implement tax planning strategies for domestic and international tax transactions, moving beyond presenting issues to examine financial reporting decisions and the risk tolerance of all stakeholders. Prerequisite: ACC 3590.

A framework for analyzing contemporary auditing and assurance issues is provided as a basis for research and evaluation of auditing concepts through readings, professional literature, and case study analysis. Students develop an advanced conceptual and technical understanding of the attest function from an external and internal perspective. Prerequisite: ACC 4500.

Current Issues in management accounting practice and theory, includes activity-based management techniques, performance motivation and evaluation issues, and cost of quality. Students critically evaluate the applicability of new ideas and strategies to the contemporary business environment. Prerequisite/Corequisite: ACC 4700.

Students are supervised by a faculty member in the School of Business. Students perform accounting related tasks that enhance their understanding of career opportunities in accounting.

Study of the law and the legal process as it relates to business and society. Emphasis on the law of contracts, sales under the UCC, negotiable instruments, secured transactions, and agency. Basic concepts of the law of crimes and torts, including product liability, are covered. Prerequisite: MKT 2440 and MGT 2360.

Study of the law as it applies to organizational policies and practices relating to employment. Emphasis on the statutory, case, administrative sources of law which the business must understand. Prerequisite: BL 3300.

The dynamics of contemporary administrative, social and political influences on the organization; laws and regulatory agencies and their impact on the organization; career opportunities in the organization. General elective or General Education only; does not apply toward Business majors.

Interactive course that develops the necessary skills that students need to achieve their career goals. Students will develop a networking strategy, interviewing skills, and resume and cover letter writing. Students will evaluate and negotiate a job offer, along with developing job search techniques, and how to ask for references and recommendations.

The Business Mentorship program was created with external and internal School of Business Advisory Board member input. Stakeholders agree that internships are incredibly valueable but equally important are mentorship relationships. All School of Business majors are encouraged to participate in the mentorship program in their junior and/or senior year. Mentees and mentors are vetted to ensure the appropriate pairings take place. This opportunity is open to all School of Business juniors and seniors in good academic standing (3.0 or above upon completion of 60 credit hours).

A study of interrelationships among business, government, and society. The complex, continuously evolving and closely linked business-government- society system will be studied. Academic theory and actual management concerns at the strategic, global, national, regional, and local levels are covered in the course. Prerequisite: MGT 301

A conceptual course focused on the social and ethical issues facing business. Approaches to processes that foster ethical decision-making in today's complex global business environment are examined. A variety of means, including case studies, are used to examine such topics as corporate social responsibility, global citizenship, ethical corporate culture, working conditions, environmental impact issues, and codes of conduct. Prerequisites: MKT 2440, MGT 2360; junior standing.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

Study of the evolution of computers and the operating functions of the hardware, systems software, application software, data communications, and ethics of data storage and retrieval; exploration of the integration and application of information processing in the business environment and in the global society; hands-on experience with word processing, electronic spreadsheets, graphics, database management, and electronic mail.

This course introduces students to the exciting field of computer science and the potential careers and opportunities currently available to computer science graduates. Students will have the opportunity to hear from guest speakers from a variety of computer industries who will discuss the current trends in computing and technology. Hands-on projects will provide students with an introduction to the computing and programming profession. Students will also learn the importance of professional and ethical computing and the impact of computing on society.

A comprehensive introduction to web design using the newest versions of HTML and CSS, web-based applications, social networking, web searching, and commercial web authoring software. This project-based course will culminate in students creating a professional commercially-ready website.

An introductory course in the field of computer science. Topics include fundamentals of computation and algorithmic problem solving, data types, procedures, control structures, arrays, and applications. Recommended as the first computer science course taken by students in mathematics and science, as well as by those wishing to concentrate in computer science.

Students learn how to write server-side scripting programs using programming languages such as PHP and Perl. Using these languages, students will create dynamic web pages and write scripts to process HTML forms. Prerequisite: CSC 2080.

Introductory concepts of mobile device programming, with emphasis on developing applications for mobile devices that run on the Android platform. Creation of both standalone programs and program suites for mobile marketplace commerce systems where applications can be deployed. Prerequisite: CSC 2080 or consent of department.

A continuation of Computer Science I. Emphasis placed on object-oriented programming, covering topics such as classes, objects, instances, inheritance, etc. Other topics include abstract data types, pointers, recursion, searching, and sorting. Prerequisite: CSC 2080.

This course, built in collaboration with Google, provides a gentle, but thorough, introduction to programming using Python. Students will learn the core concepts and techniques needed to create programs and perform basic data analysis. By the end of this course, students will be ready to pursue further study in computer science and unlock more advanced programming courses.

This course continues on from Programming for Everyone I. In the first half of the course, students will learn how to use their Python skills to treat the Internet as a source of data. The second half of the course will teach students the fundamentals of Structured Query Language (SQL) and database design. By the end of the course, students will have improved their programming skills and learn how to build a range of applications. Pre-requisite: CSC 2500.

This course, built in collaboration with Google, covers everything students need to know in order to build a website from scratch. Students will learn HTML, CSS and Javascript - the core technologies which power modern websites - and build a website of their own. By the end of this course students will be able to create interactive, aesthetically pleasing websites for any purpose one can imagine. Pre-requisite: CSC 2550 or MTH 2510.

Focuses on the major components of a computer operating system and the general operation of these components. Course concepts include: memory management, processor management, processes, communication and synchronization, shared resources, resource allocation, device management, file management, and security issues. Prerequisite: CSC 2080.

Study of: digital logic circuits and their components, numeric and character data representation within computer memory, instruction formats and addressing modes, register transfer and micro-operations, micro-programmed control, the differences between CISC and RISC architectures, and pipelined and vector processing. Prerequisite: CSC 2080.

Acquire the skills to build dynamic, database-driven web applications using backend technologies like NodeJS, focusing on API creation, middleware development, secure access control, and full-stack integration. Perquisites: CSC 2500, CSC 2700.

The study of data structures and their relationship to algorithms. Concepts include: algorithm and data abstraction, analysis of both iterative and recursive algorithms to determine time and space complexity, and various sorting, graph, and hashing algorithms. Students design programs to study algorithms and their application utilizing various data structures such as lists, queues, stacks, and trees. Prerequisite: CSC 2480.

Focuses on the study of programming languages. Topics include the history of programming languages, virtual machines, the representation of data types, sequence and data control, type checking, memory management, programming language semantics, and parsing. Various current and historical programming languages are compared, including C++, Fortran, Pascal, Ada, Java, JavaScript, Python, Perl, PHP, and Lisp. Prerequisite: CSC 2080.

Introduction to advanced front-end development. Build sleek, responsive web applications using frameworks like React and Angular, with a focus on state management, API integration, authentication, and cloud deployment. Prerequisite: CSC 3210.

Overview of software engineering as a discipline. Topics include: software life cycle models, project management, requirements gathering and documentation, user interface design, system design and modeling, and software testing. Prerequisite: CSC 2080.

Focuses on developing programming applications using object-oriented programming languages such as C++ and Java. Basic programming concepts studied include: control structures, arrays, methods, strings, and objects. Advanced topics such as graphics, user interface components, exception handling, multithreading, multimedia, and streaming applications are also covered. Prerequisite: CSC 2480

To become a successful developer, students need to understand how computers interpret code. This course, will introduce students to C - the fundamental language used to write many high-level languages, including Python. By the end of the course, students will have a bettter understanding of how computers turn code into ones and zeros, and will be able to use that understanding to build more efficient programs. Pre-requisites: CSC 2500, CSC 2550 and MTH 2450.

Introduction to a wide range of issues and methods in artificial intelligence. Topics covered include: reasoning and problem solving, heuristic search, game playing, knowledge representation, natural language processing, logic, and expert systems. Students are also introduced to the LISP programming language. Prerequisites: CSC 3290.

This course explores algorithms from a coding-focused perspective, uing Python. Students will learn about the issues that arise in the design of algorithms for solving computational problems and will explore a number of standard algorithm design paradigms and their applicability. Students will also become familiar with concepts of runtime, recursion, implementation and evaluation. This course features a heavy emphasis on practical applicaion of algorithms to common development and engineering challenges. Pre-requisites: CSC 2500, CSC 2550, MTH 2510 and CSC 3610.

Creating games for mobile platforms using a systematic approach, focused on games that run on the Android platform. Weaving in audio and video and consideration of factors such as user inputs involved in playing a game. Prerequisite: CSC 2450 or consent of department.

This course will teach students how to understand and use data structures. Data structures are used by almost every program and application to store, access and modify the vast quantities of data that are needed by modern software. By the end of this course students will learn what data structures are and learn how to use them in the applications you build. Pre-requisites: CSC 2500 and CSC 2550.

Cooperative education experience with emphasis on computer programming or software engineering. Non-lecture, interactive course designed to enable students to gain valuable on-the-job work experience. Prior to registration, student must obtain signature of advisor. Prerequisite: consent of advisor. May be repeated for credit.

Creating software products is more than just writing code, it also requires an analysis of what your custmoers want, and how to meet their needs. As a result, understanding product development is key to a successful career in technology. By the end of this course students will understand how product teams and processes work, and learn how to develop an idea into an actual product that delights their users. Pre-requisite: Must be of Sophmore status.

A study of regular languages, grammars and expressions, finite-state automata and their relationship to regular languages, context-free languages and grammars, and language recognition with stack machines and parsers. Course includes introduction to properties of formal languages, computability, undecidability, and computational complexity. Prerequisite: CSC 3290.

A research and seminar course. Students are expected to do research, form opinions, and express and defend those opinions in classroom discussions on the various topics covered by the course. Topics include the study of the positive and negative impacts of computers in society related to areas such as the Internet, automation, robotics, artificial intelligence, computer crime, computer ethics, and computer professionalism. Prerequisites: Senior status and major in Computer Science.

Measurement and determination of economic activity and development, aggregate income, and employment. Emphasis on consumption, monetary policy, taxes, government, investment, and expenditures. Prerequisite: MTH 1050.

Geography from an economic perspective: locations and locational changes in primary, secondary, and tertiary production services; a comparative analysis of global demography; role and rise of the city and the metropolis; effects of technology; nations and regional and strategic political and commercial alignments and realignments; natural and human resources; the less-developed, more-developed, and developing worlds; “core” and “periphery;” multinational corporations and the “global village.” Prerequisites: ECN 2720, INB 3140, and MGT 2360.

Emphasis on the impact of design and environment on individuals and families. Environments are studied as they relate to social, psychological, economic, and legislative conditions in society. Interior design fundamentals and the impact of the designed environment on human behavior. Space planning, furnishing, and selection of materials and components for interiors. (3 hours lecture, 1 hour academic service-learning component.)

This course introduces financial literacy for everyday use. Topics include personal financial planning and investments, budgeting and spending, consumer credit and debt, insurance, taxes, and government benefits.

The workshop will provide participants with the basic skills, knowledge, and insight to effectively manage their financial resources, succeed as long-term savers, and ultimately become asset-owners. Topics will include: saving plans, budgetiting, goal setting, financial record keeping, managing consumer credit and debt, and consumer puchasing strategies.

Study of the management of the financial affairs of a business enterprise in respect to planning and analysis of the financial decision making function. Topics include: time value of money, working capital management, leverage, ratio analysis, capital budgeting, capital structure decisions, dividend policy, and international financial management. Prerequisites: ACC 2020 and ECN 2720.

An introduction to various financial securities, markets, and theories. Topics include arbitrage pricing theory, capital asset pricing model, efficient market hypothesis, and bond and equity valuation. Prerequisite: FIN 3150.

Basic planning of personal finances to satisfy personal and family life cycle goals. Topics include: budgeting, consumer credit, investments, insurance, personal residences and real estate, retirement plans, and individual income taxes. The life cycle of personal investment strategies is explored.

Analysis of the savings/investment process. An appraisal of the relative values and importance of various instruments, kinds and types of investment is made. The role of government in the investment-making function is discussed as to its impact on the outcome of investment decisions. Prerequisite: FIN 315.

Introduction to various financial markets, including monetary market, stock market, foreign exchange market, and international markets. Examination of the characteristics, functions, organizations, and management of the markets, as well as the role of the monetary authority and its relationship to the financial system. Exploration of the frameworks, participants, and risks of specific financial instruments in each market. Prerequisite: ECN 2730.

A focus on how to interpret financial statements and how to gather useful information to make investment and lending decisions. Topics include profit analysis, risk analysis, company valuation, and valuation of investment decisions. Prerequisites: FIN 3150.

Survey of major changes in the American economy, including transportation, industry, labor, finance, marketing, and environmental interactions. Role of private business and government in economic change.

The organizational design and structure of health care organizations; methods for setting objectives and strategies as well as defining outcomes; the organizational dynamics of motivation, leadership, and communication techniques in various health care settings. Prerequisite: MGT 2360.

Designed to address the needs of health professionals for information on the fundamentals of Michigan law. Legal terminology, organization of the court system, the source of law, and basic principles of civil and criminal liability as it relates to negligence and malpractice. Issues relative to confidentiality, documentation, informed consent, conflict of law, risk management, and advanced directives. Prerequisites: BL 3330 and HSA 3750.

Introduction to the theory and practice of health care finance addressing issues of medical cost, models of provider behaviors, regulatory constraint, technology assessment, and access to care. Prerequisites: ACC 2010, ECN 2720, and HSA 3750.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

An introductory course in world trade, global economics, international management and other related topics. The focus will be on the expected changes to U.S. business. Prerequisite: ECN 295, 296; ECN 102, ACC 212, CIS 180

An examination of current theories and patterns of international trade and finance, including an exploration of the history, institutional framework, and structural patterns of international trade, and an analysis of exchange rate determination theories and balance of payment drivers. Prerequisites: ECN 2720, ECN 2730, and INB 3140.

Study of international management as a function of a nation's international trade practices, policies, and management systems and expectations. Prerequisites: INB 3140 and MGT 2360.

Students work with an advisor to select a country of travel, establish learning objectives, and develop guidelines to write a paper.

Work with an organization interested in becoming engaged in international business as it is identifying a suitable opportunity and assessing potential risks and benefits. Taken during the last semester of the degree program.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

Analysis of group and individual behavior in the organization; analysis of social structures which affect management policies and procedures. Prerequisite: MGT 2360.

Analysis of personnel functions, job and manpower requirements, techniques for recruitment and hiring, job analysis techniques; compensation process; collective bargaining process. Prerequisite: MGT 2360.

A study of the organizational operations responsible for products, services, tasks, and processes. Manufacturing and service operations are studied as linked, cross-functional, integrated, aimed at customer requirements, and designed to minimize waste. Prerequisites: MGT 2360, MTH 2350, and QS 2500.

Leadership and its relationship to theory, style, time management, problem solving, personal power, team building, and self assessment. Self-assessment instruments, discussion, films, case studies, in-basket exercise, leaderless group problem-solving exercises, peer interview, assessments, and team development are integrated to provide a better understanding of leadership and of human behavior as it relates to leadership.

Processes involved in retaining and developing the human resources of any organization; includes learning theory and its pathing and consulting techniques. Prerequisite: MGT 3020.

A study of the entrepreneur and the entrepreneurial spirit in business and the financial, organizational, and personal influences which combine to create a flow of new ideas, new markets, new products, and new technology. Applications of business research techniques for assisting local business owners and operators in analyzing their operations and practices. Prerequisites: ACC 2010, MGT 2360, and MKT 2440.

Study of occupational/attitudinal surveying, testing, and evaluation: studies of validity, reliability, internal/external designs, item analysis, factor analysis, quantitative and qualitative analytical approaches. Course work includes measurement and development of instrumentation as applied to business-related issues. Students design and implement an original instrument applicable to either the private or public sector. Prerequisites: MGT 2360 and QS 2500.

The development, validation, and implementation issues associated with a wage-and-salary program. Topics include: market position, pay range development and validation, market surveying, and implementation techniques and issues. The technical, legal, and moral issues involved in fringe benefit planning, implementation, and administration. Prerequisite: FIN 3150.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

Integrates all the various disciplines of business administration utilizing a case study approach. Students are expected to have completed all required course work in business administration prior to taking this course to be able to analyze central problems of for- and not-for-profit enterprises and to apply strategic management to develop business policy.

Learn the basic features of Excel by exploring the software in a hands-on environment. A general overview of how to create and manipulate spreadsheets.

An intermediate level course that explores in detail the advance functions of Excel. Practical application of data analysis using conditional logical formulas.

The value of information technology to business and the contribution technology can make to the strategic goals of an organization. Technical foundation concepts such as networks, hardware, and software. Case studies are used to illustrate concepts. Hands-on exercises using industry-standard software are included.

Saint Leo's Transfer Credit

An overview of the concepts, skills, methodologies, and tools necessary for systems analysts to successfully develop information systems. The systems development life cycle is examined within the context of business applications. Students learn to translate business requirements into information systems that support business objectives. Hands-on experience with industry standard software. Prerequisite: MIS 2400.

Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site.

Analysis of data communications systems for business. Considers distributed processing, network terminology, protocols, standards, topologies, and management issues. Students are required to demonstrate network concepts with practical applications. Prerequisite: MIS 2400.

Presents the fundamental concepts of information systems. Emphasis on the process by which computer systems are developed from the end users’ perspective. Problem solving using computer based information systems. Analyzing existing information systems by way of case study methodology. Prerequisite: CIS 2380.

Introducing applications of informatics systems to health care practitioners. Health care informatics issues covering hardware, software, databases, communications applications, computer developments, and associated legal and ethical issues are explored. How health care providers can assess, develop, and use information systems to work more efficiently, allocate resources more effectively, and improve client care. Hands-on experiences with industry standard software are required of those registered for 3 s.h.

The requirement of organization managers to safeguard both electronic and non-electronic information and data; an understanding of the threats to information security to which organizations are exposed; and effective strategies for minimizing their effects. Topics such as risk assessment and management, human factors, compliance with regulations, and ethical considerations are discussed. Case studies are emphasized. Prerequisites: CIS 2380.

An introduction and investigation of establishing, developing and managing Web strategy in the e-commerce area, studying the critical elements essential to successful website implementation and management. Application of the systems approach to examine some of the new business models emerging from web-based business. Prerequisite: CIS 2380.

The intersection of clinical informatics, data analytics, and population health informatics. Data mining and visualization tools used to discover meaning from datasets to guide the improvement of health outcomes and current clinical practice standards. Prerequisite: MIS 2400; prerequisite or corequisite: MIS 2700.

Study of the strategies and tools useful in the management of information systems projects. The processes and issues involved in formulating a project, including development of scope, design options, integration with other projects, and development of project plans. The effects of staffing, budget, schedule, and risk management on the project’s outcomes. Examples highlight the hands-on skills and solutions required. Industry standard software is used to implement case study solutions. Prerequisites: MGT 2360 and MIS 2700.

A continuation of MIS 2910, where student may gain additional practical experience with technology. Supervised work performed in a professional setting that provides experience with current technologies. Final grade based on student performance as measured by a learning agreement negotiated between the student, MIS advisor, and employment supervisor at the beginning of work. Prerequisites: MIS 2910; must have completed 12 semester hours of MIS classes.

Exploration of advanced topics in database design and examination of the implications of new technologies for 21st century business. The business applications of data warehousing and data mining technologies and their effect on business information systems and decision making. Developing a theoretical foundation for understanding the emerging methodologies, such as object-oriented database systems and object-relational database systems, and their implications for business development.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. Prerequisite: MKT 2440.

Study of social media networks and other media as they pertain to promotion, digital and mobile marketing, and the organization’s integrated marketing communications strategy. Topics include: the characteristics of social, broadcast, electronic and outside media; viral marketing; digital marketing; mobile marketing; message creation for various media; evaluating message and media effectiveness; and the creation of an integrated marketing communications campaign. Prerequisite: MKT 2440.

The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440.

Intended for students with career plans in advertising and related fields. Emphasis on application of theory and strategies. Students develop and apply marketing and creative skills in analyzing advertising problems and preparing advertisement concepts for consumer and business marketing. Examination of the strategic, practical, and ethical dimensions of advertising through applications.

Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360.

Study of professional selling theory and technique and the role and functions of sales managers in managing a sales force. Emphasis is placed on applying these selling techniques in role playing situations. Other topics include customer relationship management, ethical issues of selling, sales analytics and the sales management functions of recruiting, selecting, training, motivating, leading, and evaluating the sales force. Prerequisite: MKT 2440.

Study of both consumer and industrial marketing research, covering areas of problem definition, survey design, sampling questionnaires, data collection, quantitative and qualitative analysis, graphics design, and report writing/presenting. A high level of analytical expertise is required: students complete an original market research study and offer a formal presentation. Prerequisites: MKT 2440 and QS 2500.

Provides insight into strategic brand management as related to consumer products and services. An understanding of the key issues in building and maintaining brands is explored. Participation in a project involving brand positioning, strategic brand management, brand loyalty, and branding strategies.

Strategic and decision-making aspects of marketing functions globally. The analysis, coordination, and execution of marketing programs is explored. Development of a marketing plan and analysis of pricing, placing, promoting and physical distribution of products and services to target markets. Prerequisite: senior status.

Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

Supervised work experience in a professional situation related to the student's area of specialization. Prerequisite: approval of advisor.

An in-depth study of a wholesale market district emphasizing history, creation, production, and distribution of consumer goods. On-site visit for a three-to-five day period.

Supervised work experience in a professional situation related to the student's area of specialization. Prerequisite: approval of advisor.

Supervised work experience in a professional situation related to the student's area of specialization. Prerequisite: approval of advisor.

Application of concepts, theories, and methods from psychology to issues in the workplace. Topics include research methods, employee selection and assessment, performance appraisal, training and development, leadership, motivation, job satisfaction, job involvement, organizational structure, and organizational change and development. Prerequisite: PSY 1010.

To study the concepts and practice the skills for functioning and leading as family teams, cross-functional teams, task forces, and ad hoc teams for continuous improvement. Focus on goals, roles, communication, problem solving, decision making, planning, conflict management, innovation, and facilitating meetings.

Relationship and coordination of purchasing to other business functions. Includes qualitative and quantitative procedures for determining need, selection of sources, and storage of materials. Prerequisite: MGT 2360, MTH 2350, or QS 2500.

Study of continuous process improvement, process management, and quality management systems. Includes case studies and group work which explore data analysis tools and methods, including SPC, flowcharting, and root-causes analysis. Students define, analyze, and evaluate a process in a workplace setting, preparing a final report outlining the process and recommending process improvement. Prerequisite: QS 2500.

Explores the foundations of data analytics and the major concepts of descriptive, predictive, and prescriptive analytics in business organizations. Introduces and compares various types of data analytics models and methods, and explores the impact of data analytics on the creation of new initiatives, complex problem solving, and improving an organization’s competitive advantage. Students have some hands-on experience in the use of a data analytics tool and its application to business problem solving. Prerequisite: MTH 2350.

Students will learn the basic concepts of data inference and analysis using actual data and will be able to analyze large data sets and present their findings. Prerequisite: QS 2500

Exploration of how Data Analytics are applied within the workforce. Particular attention will be paid to the role of the Data Scientist or Analyst, machine learning, and the applications of Big Data. Prerequisite: QS 2500.

Explores the theories and concepts of data analytics for business intelligence and the techniques, skills, and tools used in predictive analytics. Introduces and compares various types of data mining models and methods and explores the implications of using those methods and skills in business analysis, monitoring, prediction, and alert. Students gain hands-on experience with the use of these data mining tools for business problem analysis, planning, and forecasting. Prerequisite: QS 2500.

Explores the models and methods of prescriptive analytics. Introduces the theories, concepts, and models in prescriptive analytics and discusses how these models are used to solve complex problems and provide decision analysis recommendations and insights for business managers performing business planning, supply chain optimization, customer acquisition, sales and marketing. Some hands-on experience with the use of machine learning and prescriptive analytics tools is given. Prerequisite: QS 2500.

In this course, students will learn how Data Analytics combine data, computation and inferential thinking to solve challenging problems and understanding their intricacies. This class examines key principles and techniques of data science, and teaches students how to create informative data visualizations. It also explores particular concepts of linear algebra, which are central to Data Science. Prerequisites: QS 2500 and QS 2610.

Applied study of computerized statistical analyses as they relate to general business operations. Statistical procedures include descriptive statistics, t-test, ANOVA, two-way ANOVA, chi-square, simple correlation. Case study methodology is heavily employed. A computerized data analysis project which uses a minimum of two statistical tests is required. Prerequisites: MTH 2350 and junior standing.

This course builds on the principles and techniques of Data Analytics-I, to provide students with a more robust understanding of the tools of a Data Scientist. Data Analytics combines data, computation, and inferential thinking to solve challenging problems to thereby better understanding the world. This class explores key principles and techniques of data science, including quantitative critical thinking and algorithms for machine learning methods. Healthcare marketing, political science, and criminal justice are a few of the fields that use data analytics. Prerequisites: QS 2500, QS 2610 and QS 3500.

Teaches the basic techniques and skills in social media analytics, web mining, and social network analysis. Explores the methods and tools of data acquisition from social media platforms and internet pages and introduces the text analysis steps and methods for opinion mining, event classification, and clustering. Explains the techniques and skills of sentiment analysis, statistical analysis, social network analysis, cluster segmentation and classification, and cause-and-effect analysis. Students gain hands-on experience with using text mining tools and social media analytics tools. Prerequisite: QS 2500.

Introduces the fundamental concepts of big data analytics and explores the integrated use of different data analytics methods such as data mining, text mining, machine learning, and social media analytics, for business analysis, innovation and insights creation. It discusses big data visualization methods such as networks, graphics, multidimensional data, linkages, clustering and augmented visual and auditory for efficient communication of data results, relationships and hierarchies for innovative creation and market insights analysis. It will also discuss the innovative solutions of big data analytics in business, finance, healthcare, sales and marketing sectors. Hands-on experience using big data analytics and visualization tools is provided. Prerequisite: QS 2500.

Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program.

Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field.

Games sit at the intersection of technology, art, and culture, so success within the game industry requires the students to understand all three. This course explores why we love games, what role they play in society, and the industry that produces them. Students will also learn the basics of game development.

Examination of various career paths in the sport industry and development of professional skills in order to be a competitive candidate for a career in sport. This course involves research into various career paths in the industry, an examination of interview techniques, networking with current industry professionals, and learning how to effectively navigate the sport industry. Prerequisite: SM 1100.

This course will introduce the students to the history of competitive gaming and will explore its environment. The students will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. The students will get firsthand experience of analyzing space. Prerequisite: SM 1200.

The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries.

Analysis of critical issues and controversies in sport including the influences that social attitudes, media, politics, and the economy have on various sports institutions from childhood play to professional athletes. Includes perspectives on religion, deviance, violence, race, gender, and social class in sport.

Hands-on work experience in the sport or leisure industry. Application of practical knowledge of introductory sport management principles in an approved, supervised sport- or recreation-specific assignment. Prerequisite: SM 1100 and 24 semester hours in major completed.

The processes for managing sport and event enterprises. Specific attention given to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: SM 1100.

This course will prepare students how to turn a gaming convention into a big win. By the end of this course, the students will understand how to handle planning, marketing and logistics for a corporate presence at a major convention.Prerequisite: SM 1210.

An in-depth analysis of the various techniques and strategies of marketing in the sport environment. Basic marketing concepts examined, with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, and public relations. Prerequisite: SM 1100.

An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3330.

The role of a publisher in the game industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach the students how publishers promote games and bring them to the market. By the end of this class, the students will be able to plan a game’s launch and promotion. Prerequisite: SM 1210.

An analysis of financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport environments. Topics include revenues and expenses of professional, intercollegiate, and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport; and public and private funding for non-profit sport programs. Prerequisites: SM 1100 and ACC 2000.

Socially constructed categories of class, race, and gender, and their influence on perceptions of the body. The impact these categories have on institutionalization, practice, and representation of sport and leisure is discussed, with an emphasis on promoting unbiased and non-prejudicial sport and leisure environments. Prerequisites: SM 1100 and SM 2300.

On-the-job experiences with the application of principles and techniques that have been presented in coursework in the sport management program. 240 clock hours, including periodic consultation with a university supervisor. Prerequisite: At least 12 credits in Sport Management.

This capstone seminar focuses on preparing students for careers in sport management. Students synthesize their program coursework and field experiences, conduct self-assessments, and reflect critically on the field of sport management and their career potential within it. Prerequisites: Senior standing and at least 24 credits in Sport Management; pre- or corequisite: SM 4930.

A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: WRT 1020.