DATABASES

• ABI/INFORM  Dateline  (ProQuest)

• ABI/INFORM  Global  (ProQuest)

• ABI/INFORM  Trade & Industry  (ProQuest)

• General Business File ASAP  (Thomson Gale)

• Globus & NTDB  (STAT-USA)

• LexisNexis Academic:  Business  (LexisNexis)

WEB SITES

• ANNUALREPORTS.COM

• Business Economics and Labor : MEL

• Business.gov

• CIA World Factbook

• Edgar Database

• Financial Data Finder

• Forbes Tools

• Global Reports

• Hoover's Online

• Industry Information Resources

• Madonna University School of Business

• North American Industry Classification System (NAICS)

JOURNALS

Full Text Electronic Journals (This database lists and provides access to e-journals available at Madonna Library.  To locate marketing  journals, search by journal title, or browse titles under the subject “Business & Economics.”)

Selected titles in Full Text Electronic Journals:

• Advertising age
• B to B
• Brand strategy
• Direct marketing
• Diversity factor
• HR focus
• Human resource management
• In-store marketing
• International journal of e-business strategy management
• International journal of market research

STYLE MANUALS

Publication Manual of the American Psychological Association, 5^th. Edition REF LB2369 .P83 2001

Citation Style for Research Papers

The OWL at Purdue University

SELECTED BIBLIOGRAPHY

CIRCULATING BOOKS

HF 5415 .L83 2001

The marketing plan:  how to prepare and implement it

       Luther, William M.

HF5415. C5278 1994 

Marketing myths that are killing business:  the cure for death wish marketing

          Clancy, Kevin J.

HF 5415 .S53 1991

The marketing plan: how to prepare it--what should be in it

          Skacel, Robert

HF5826.5 .K45 2004

Advertising media palnning: a brand management approach

          Kelly, Larry D and Jugenheimer, Donald W.

HF5415 .Z96 1999

The end of marketing as we know it

           Zymzn, Sergio

REFERENCE BOOKS

HF5412.S88 204 (Reference)

Key concepts in marketing

           Sunderland, Jonathon

HF 5415 .H18665

Handbbok of Marketing

          Weitz, Barton and Wensley, Robin

HF1379 .O996 2001

Oxford handbook of international business

          Rugman, Alan M. and Brewer, Thomas L

HF5415.33 .U6 .M36 2000

The maturing marketplace:  buying habits of baby boomer and their parents

          Moschis, George

Journals Available (in print) at Madonna Library:

• B to B

• Barron’s

• Consumer Behavior in Asia: Issues and Marketing Practice

• Crain’s Detroit Business

• Forbes

• Harvard Business Review

• Inc

• International Trade Forum

• Journal of Advertising

• Journal of Business

• Journal of International Marketing

• Journal of Marketing Research

• Sales & Marketing Management

Other Sources for E-Journals

• Directory of Open Access Journals:  www.doaj.org

For further assistance: click here.